Personnel Marketing


Definition: Personnel Marketing is a managerial activity of an enterprise aimed at simultaneously meeting its needs in necessary personnel and the identified needs of existing and potential employees by retaining (or attracting) them through a set of measures ensuring attractiveness of positions / vacancies, payments / remuneration, etc.
2 types of personnel marketing:
External Personnel Marketing is mostly aimed at attracting potential employees by developing an external enterprise's attractiveness as an employer.
Internal Personnel Marketing is typically aimed at retaining existing employees by developing an internal enterprise's attractiveness as an employer.
Also refered to as Employee Branding.


More on strategic hrm: Post-Merger Integration, Warwick Model.


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