Definition: Personalized Pricing is an advanced form of dynamic pricing, in which pricing is done by processing a large amount of users' data, which is commonly known as "Big Data." This includes a lot of information, like past purchase behavior, list of websites visited, geolocation, emails and search results among many other things. With improved technology, it is possible to process millions of data points, build individual profiles, and predict online consumer behaviour. This information can be used to advertise a specific product to a consumer or to predict customer behaviour online.
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