Definition: Demarketing is an umbrella term for a range of marketing tactics aimed at reducing demand for products or services. DEM can be used for various reasons such as countering overdemand and social marketing. DEM can be used by various entities, such as the originating business firm, but also by governement agencies and pressure groups.
Typical for all usages of DEM is a situation of (perceived) overdemand, triggering a wish to deliberately limit sales (possibly reducing profits).
DEM is also referred to as "Unselling" or as "Demand Containment".


More on pricing: By-Product Pricing, Cost-based Pricing, Decoy Effect, Dynamic Pricing, Loss Leader, more...


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