logo share us

Demarketing

   

Definition: Demarketing is an umbrella term for a range of marketing tactics aimed at reducing demand for products or services. DEM can be used for various reasons such as countering overdemand and social marketing. DEM can be used by various entities, such as the originating business firm, but also by governement agencies and pressure groups.
Typical for all usages of DEM is a situation of (perceived) overdemand, triggering a wish to deliberately limit sales (possibly reducing profits).
DEM is also referred to as "Unselling" or as "Demand Containment".


   
   
💡

Learn more about Demarketing.



More on pricing: By-Product Pricing, Cost-based Pricing, Decoy Effect, Dynamic Pricing, Loss Leader, more on pricing...

You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA.



MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.

We like to keep things short, and provide links to learn more about your subject.


add us to your desktop

Add MBA Brief to your desktop / iPad

   

© 2024 MBA Brief - Last updated: 23-4-2024  -  Privacy   |   Terms