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Objectives and Key Results


Definition: Objectives and Key Results is a framework for defining objectives and tracking the implementation of the strategies to achieve them. The concept of OKR is not new and similar to Drucker's Management by Objectives and Critical Success Factors (CSFs) and Key Performance Indicators (KPIs). It has gained popularity in modern organizations as the framework is more in line with agile methodologies, proven by its adoption by some highly prosperous agile organizations such as Google, Linkedin, Twitter, and Uber, etc.
The goal is for the entire organisation to understand the objectives of the company through a set of defined, specific and measurable actions.


Learn more about Objectives and Key Results.

More on performance management: Balanced Scorecard, Benchmarking, Hawthorne Effect, Management by Objectives, Performance Management.

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