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Definition: Market Challenger Strategy is a group of offensive tactics in business strategy aiming at capturing a strong competitive position in a market by actively confronting competitors. This can occur in several forms, including Frontal Attack (head to head), Flank Attack (focus on weak spots of competitor), Encirclement Attack (launching product in an adjacent market first), Bypass Attack (in a new market segment), Price Discount (low price), Cheaper Goods Strategy (very low price in combination with compromising a little on quality) and Prestige Goods Strategy (higher quality and price). |
More on business strategy: 3C's Model of Ohmae, Ansoff Matrix, Business Continuity Planning, Business Model, Business Model Canvas, more on business strategy... You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA. MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject.
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