Definition: Indirect Distribution is an approach to distribution by a manufacturer which involves one or more third parties (intermediaries) that help deliver the goods to the consumers. Such third-parties normally include exporters, importers, wholesalers, and retailers. The retailers obviously sell the products of the manufacturer, however they may also sell the competitors' products. So as a manufacturer you have little or no control over what other products will be sold in the shops.
More on supply chain: Direct Distribution, Distribution Channel Levels, Supply Chain Management.
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