Indirect Distribution

Definition: Indirect Distribution is an approach to distribution by a manufacturer which involves one or more third parties (intermediaries) that help deliver the goods to the consumers. Such third-parties normally include exporters, importers, wholesalers, and retailers. The retailers obviously sell the products of the manufacturer, however they may also sell the competitors' products. So as a manufacturer you have little or no control over what other products will be sold in the shops.
It is the opposite of Direct Distribution.

More on indirect distribution.
More on supply chain: Direct Distribution, Distribution Channel Levels, Supply Chain Management.

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