Direct Distribution


Definition: Direct Distribution is the approach to distribution of products in which the distribution channels are organized and managed by the manufacturer itself.
This way of distribution allows consumers to buy directly from the manufacturer. Here the manufacturing company requires its own logistics teams, warehouses transport facilities, etc.
Direct distribution can be done by opening retail shops, through traveling salesmen, through mail order business, through online selling of products on their own websites, etc. Certain goods like B2B products like industrial machinery are often directly sold to consumers.
It is the opposite of Indirect Distribution.


More on supply chain: Distribution Channel Levels, Indirect Distribution, Supply Chain Management.


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