Distribution Channel Levels

   

Definition: Distribution Channel Levels is a marketing and distribution term indicating how many intermediaries there are between the Manufacturer and the Consumer.
A zero level channel means the manufacturer is selling directly to the end consumer.
A one level channel means there is one intermediary (normally a Retailer).
A two level channel means there are 2 intermediaries (normally a Wholesale and a Retailer).


   
   

More on supply chain: Direct Distribution, Indirect Distribution, Supply Chain Management.



   

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