Idea Generation


Definition: Idea Generation is the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that can be either visual, concrete, or abstract.
Also called Ideation.
Typical IG approaches approaches are: Brainstorming, Six Thinking Hats, Mind Mapping.


Learn more about Idea Generation

More on idea generation and creativity: Association, Brainstorming, Brainwriting, Parallel Thinking, Six Thinking Hats.

You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA.

MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.

We like to keep things short, and provide links to learn more about your subject.

Add MBA Brief to your desktop / iPad


© 2023 MBA Brief - Last updated: 31-5-2023  -  Privacy   |   Terms