Idea Generation


Definition: Idea Generation is the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that can be either visual, concrete, or abstract.
Also called Ideation.
Typical IG approaches approaches are: Brainstorming, Six Thinking Hats, Mind Mapping.


More on idea generation and creativity: Association, Brainstorming, Brainwriting, Parallel Thinking, Six Thinking Hats.


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