logo share us

Horn Effect

   

Definition: the Horn Effect is a type of cognitive bias - more specifically confirmation bias - that causes one's perception of another person to be unduly influenced by a single negative trait.
We tend to make negative judgements and assumptions about individuals by attributing it to a specific negative aspect of their trait, personality or appearance.
However, an initial negative impression of a colleague or a superior should obviously not be generalized by considering it to be their sole feature.
The inability to see 'beyond the horns' results in prejudice formation, favouritism and inequality in the workplace.


   
   
💡

Learn more about the Horn Effect.



More on individual decision making: Anchoring Bias, Bayesian Theory, Black Swan Theory, Bounded Rationality, Cognitive Bias, more on individual decision making...

You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA.



MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.

We like to keep things short, and provide links to learn more about your subject.


add us to your desktop

Add MBA Brief to your desktop / iPad

   

© 2024 MBA Brief - Last updated: 18-4-2024  -  Privacy   |   Terms