logo share us

Confirmation Bias


Definition: Confirmation Bias is the human tendency to gather, remember and interpret information in a biased way, thus confirming their beliefs, values or hypotheses.
CB is believed to be stronger for emotionally charged issues and for deeply entrenched beliefs.
Explanations for CB include wishful thinking, the limited human capacity to process information, decreasing cognitive dissonance, as well as the tendency to weigh up the costs of being wrong, rather than trying to be rational.
CB can lead to serious problems in decision making and business strategy. CB is one form of cognitive bias and is similar to anchoring bias and status quo bias.
Also called Tunnel Vision or Selection Bias.


Learn more about Confirmation Bias.

More on individual decision making: Anchoring Bias, Bayesian Theory, Black Swan Theory, Bounded Rationality, Cognitive Bias, more on individual decision making...

You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA.

MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.

We like to keep things short, and provide links to learn more about your subject.

add us to your desktop

Add MBA Brief to your desktop / iPad


© 2024 MBA Brief - Last updated: 28-5-2024  -  Privacy   |   Terms