General Management

   

Definition: General Management is the executive / senior role within a company, overseeing most or all of a firm's functions. Contrary to functional managers, general managers have a broad, overall responsibility for profit and loss in a company or strategic business unit and they manage across all or at least multiple functions (i.e., finance, marketing, operations).


   
   

More on other: Contract Lifecycle Management, Holistic Marketing, Safety Citizenship Behavior.



   

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