Definition: Holistic Marketing is an umbrella concept that looks at marketing not as an isolated function of business, but as a function that needs to be integrated into each and every aspect of the entire business. It is based on the development, design, and implementation of marketing programs, processes, and activities that recognize their breadth and interdependencies. Holistic marketing recognizes that ‘everything matters’ with marketing and that a broad, integrated perspective is necessary to attain the best solution.
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