Definition: Cognitive Dissonance is the feeling of discomfort when simultaneously holding two or more conflicting cognitions: ideas, beliefs, values or emotional reactions.
Learn more about Cognitive Dissonance
More on individual decision making: Anchoring Bias, Bayesian Theory, Black Swan Theory, Bounded Rationality, Cognitive Bias, more...
You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA.
MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.
We like to keep things short, and provide links to learn more about your subject.
© 2023 MBA Brief - Last updated: 8-6-2023 - Privacy | Terms