|
|
|
Definition: Cannibalization is a marketing term that refers to the decrease in sales (volume, revenue or market share) of an existing product due to the introduction of a new similar product offered by the same company. Also introducing new sales channels, such as the internet (E-Commerce), can cannibalize the existing channel sales, such as by direct sales or traditional shops. |
More on internet and social media: A/B Testing, Content Marketing, Influencer Marketing, Online Reputation Management, Search Engine Optimization, more on internet and social media... MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic.
|
© 2025 MBA Brief - Last updated: 18-10-2025 - Privacy | Terms
