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Definition: Content Marketing is a type of marketing that focuses on creating and publishing valuable, consistent, and relevant content (videos, blogs, text, etc.), which does not directly promote the brand, but aims to provide important information that benefits the public and indirectly motivating them to take an interest in the company's products or services, which will ultimately drive them to make purchasing decisions. |
More on internet and social media: A/B Testing, Influencer Marketing, Online Reputation Management, Search Engine Optimization, Shopping Cart, more on internet and social media... MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic.
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