Definition: A/B Testing is a way to compare two versions of some thing/object to find out which one performs better. A/B Testing was traditionally associated with website and app design. But it is now also being used extensively in the digital marketing space to compare various messages and campaigns and figure out which are most suitable for a particular market or target group.
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More on internet and social media: Content Marketing, Influencer Marketing, Online Reputation Management, Search Engine Optimization, Shopping Cart, more...
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