Strategy Map


Definition: a Strategy Map is a strategic internal communications tool in the form of a diagram that is used to capture and communicate how the strategic goals are being pursued by an organization in broad terms.
A SM shows how an organization can create value by connecting strategic objectives in explicit cause and effect relationship with each other, using the 4 perspectives of the Balanced Scorecard: financial, customer, processes, learning and growth.
In this way a strategic alignment among executives and employees can be established, which makes a successful implementation of the strategy more easy. Also SMs help to decide what lower level performance management KPIs and CSFs are most relevant.



More on strategy maps.
More on internal communications: Workplace Gossiping.


MBA Brief offers brief, yet very accurate definitions of MBA concepts, frameworks, methods and models. We keep it short and provide some links in case you'd like to learn more around a subject.

© 2020 MBA Brief - Last updated: 1-10-2020  -  Privacy   |   Terms