logo share us

Strategy Map


Definition: a Strategy Map is a strategic internal communications tool in the form of a diagram that is used to capture and communicate how the strategic goals are being pursued by an organization in broad terms.
A SM shows how an organization can create value by connecting strategic objectives in explicit cause and effect relationship with each other, using the 4 perspectives of the Balanced Scorecard: financial, customer, processes, learning and growth.
In this way a strategic alignment among executives and employees can be established, which makes a successful implementation of the strategy more easy. Also SMs help to decide what lower level performance management KPIs and CSFs are most relevant.


Learn more about Strategy Maps.

More on internal communications: Workplace Gossiping.

MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.

We like to keep things short, and provide links to learn more about your subject.

add us to your desktop

Add MBA Brief to your desktop / iPad


© 2024 MBA Brief - Last updated: 24-6-2024  -  Privacy   |   Terms