Definition: a Strategy Map is a strategic internal communications tool in the form of a diagram that is used to capture and communicate how the strategic goals are being pursued by an organization in broad terms.
A SM shows how an organization can create value by connecting strategic objectives in explicit cause and effect relationship with each other, using the 4 perspectives of the Balanced Scorecard: financial, customer, processes, learning and growth.
In this way a strategic alignment among executives and employees can be established, which makes a successful implementation of the strategy more easy. Also SMs help to decide what lower level performance management KPIs and CSFs are most relevant.
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