Strategy Map


Definition: a Strategy Map is a strategic internal communications tool in the form of a diagram that is used to capture and communicate how the strategic goals are being pursued by an organization in broad terms.
A SM shows how an organization can create value by connecting strategic objectives in explicit cause and effect relationship with each other, using the 4 perspectives of the Balanced Scorecard: financial, customer, processes, learning and growth.
In this way a strategic alignment among executives and employees can be established, which makes a successful implementation of the strategy more easy. Also SMs help to decide what lower level performance management KPIs and CSFs are most relevant.


Learn more about Strategy Maps

More on internal communications: Workplace Gossiping.

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