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Definition: Strategic Drift is the situation wherein the strategy of a business is no longer relevant or suitable to the challenges, opportunities and threats of the external environment it is facing. |
More on external environment: Bargaining Power of Buyers, Cultural Dimensions, External Environment, Five Forces, PEST Analysis, more on external environment... MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic.
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