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Strategic Drift

   

Definition: Strategic Drift is the situation wherein the strategy of a business is no longer relevant or suitable to the challenges, opportunities and threats of the external environment it is facing.
This normally happens gradually as a consequence of changes in the external environment over time.


   
   
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Learn more about Strategic Drift.



More on external environment: Cultural Dimensions, External Environment, Five Forces, PEST Analysis, Specific Environment, more on external environment...

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