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Definition: Strategic Drift is the situation wherein the strategy of a business is no longer relevant or suitable to the challenges, opportunities and threats of the external environment it is facing. |
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Learn more about Strategic Drift More on external environment: Cultural Dimensions, External Environment, Five Forces, PEST Analysis, Specific Environment, more... You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA. MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject.
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