Strategic Drift

Definition: Strategic Drift is the situation wherein the strategy of a business is no longer relevant or suitable to the challenges, opportunities and threats of the external environment it is facing.
This normally happens gradually as a consequence of changes in the external environment over time.

Learn more about strategic drift

More on external environment: Cultural Dimensions, External Environment, Five Forces, PEST Analysis, Specific Environment, more...

MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.

We love to keep things really short, but provide links to learn more about your subject and to similar concepts.