Definition: PEST Analysis is a strategy tool to scan the external environment in which a firm operates. PEST is an acronym for the following factors: Political, Economic, Social and Technological. |
More on external environment: Cultural Dimensions, External Environment, Five Forces, Specific Environment, Strategic Drift. MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic. |
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