Definition: PEST Analysis is a strategy tool to scan the external environment in which a firm operates. PEST is an acronym for the following factors: Political, Economic, Social and Technological.
MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.
We love to keep things really short, but provide links to learn more about your subject and to similar concepts.
© 2022 MBA Brief - Last updated: 30-6-2022 - Privacy | Terms