logo share us

PEST Analysis

   

Definition: PEST Analysis is a strategy tool to scan the external environment in which a firm operates. PEST is an acronym for the following factors: Political, Economic, Social and Technological.
PEST factors play an important role in the value creation opportunities of a strategy. However they are usually outside the control of the corporation and must normally be considered as either threats or opportunities.
Can be extended to STEEPLE analysis by adding Environmental, Legal and Ethical factors.


   
   
💡

Learn more about PEST Analysis.



More on external environment: Cultural Dimensions, External Environment, Five Forces, Specific Environment, Strategic Drift.

You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA.



MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.

We like to keep things short, and provide links to learn more about your subject.


add us to your desktop

Add MBA Brief to your desktop / iPad

   

© 2024 MBA Brief - Last updated: 2-3-2024  -  Privacy   |   Terms