Definition: Sociomapping is a decision support approach used in for processing and visualizing relational data.
A visually coded picture is created that resembles a geographical map. This picture can be interpreted with similar rules as navigation in the landscape.
The actual pictures are called Sociomaps.
The idea behind using S is that people already know from everyday life how to orientate and navigate using a map and to use this intutive merthod to explore the relations in other complex data.
Typical usage areas are customer and market segmentation, marketing research, employee research, stakeholder mapping.


More on customer analytics: Customer Intelligence, Customer Satisfaction Model.


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