Customer Intelligence

Definition: Customer Intelligence is the approach process of of defining, gathering, analyzing, and distributing information regarding customers; their details and their activities, in order to build deeper and more effective customer relationships, to improve strategic insight in customer behavior and experiences and to support strategic marketing and decision-making.

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Learn more about Customer Intelligence.

More on customer analytics: Customer Satisfaction Model, Psychological Targeting, Sociomapping.

You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA.

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