Customer Intelligence


Definition: Customer Intelligence is the approach process of of defining, gathering, analyzing, and distributing information regarding customers; their details and their activities, in order to build deeper and more effective customer relationships, to improve strategic insight in customer behavior and experiences and to support strategic marketing and decision-making.



More on customer intelligence.
More on customer analytics: Customer Satisfaction Model, Sociomapping.


MBA Brief offers brief, yet very accurate definitions of MBA concepts, frameworks, methods and models. We keep it short and provide some links in case you'd like to learn more around a subject.

© 2021 MBA Brief - Last updated: 27-2-2021  -  Privacy   |   Terms