Definition: Customer Intelligence is the approach process of of defining, gathering, analyzing, and distributing information regarding customers; their details and their activities, in order to build deeper and more effective customer relationships, to improve strategic insight in customer behavior and experiences and to support strategic marketing and decision-making. |
More on customer analytics: Customer Satisfaction Model, Psychological Targeting, Sociomapping. MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic. |
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