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Definition: Rapid Application Development is an adaptive software development method; a methodical project approach to developing software. When compared to the traditional waterfall approach, RAD approaches to software development put less emphasis on planning and more emphasis on speed and an adaptive process. It encourages a flexible approach, allowing managers to prioritize user feedback and quickly deliver solutions that meet customers' expectations.
RAD also emphasizes iterative development, collaboration, and quick prototyping and in doing so enables managers to reduce costs, and adapt to changing business requirements more quickly.