Definition: Jobs to Be Done is a concept closely related to the theory of disruptive innovation and provides a tool to come up with disruptive strategies. According to Clayton Christensen, when customers buy products, they hire them to do a job. Understanding jobs to be done can give better insights to companies about which products or services features to offer. Furthermore, knowing how a job can be done in a better way can help firms creating a better customer experience.
MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.
We love to keep things really short, but provide links to learn more about your subject and to similar concepts.
© 2021 MBA Brief - Last updated: 17-4-2021 - Privacy | Terms