Jobs to Be Done

Definition: Jobs to Be Done is a concept closely related to the theory of disruptive innovation and provides a tool to come up with disruptive strategies. According to Clayton Christensen, when customers buy products, they hire them to do a job. Understanding jobs to be done can give better insights to companies about which products or services features to offer. Furthermore, knowing how a job can be done in a better way can help firms creating a better customer experience.

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More on research and development: Co-design, Market Research.

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