Definition: Jobs to Be Done is a concept closely related to the theory of disruptive innovation and provides a tool to come up with disruptive strategies. According to Clayton Christensen, when customers buy products, they hire them to do a job. Understanding jobs to be done can give better insights to companies about which products or services features to offer. Furthermore, knowing how a job can be done in a better way can help firms creating a better customer experience. |
More on research and development: Co-design, Market Research. You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA. MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject. |
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