Definition: Hypodermic Needle Theory is a mass communication theory which holds that messages reach individuals personally and media are able to directly influence their opinions and behaviors. |
More on mass media: Media Bias, Media Functions, Media Management. MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic. |
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