Definition: Gut Feeling is an intuitive, 'common sense' perception about something. It may be negative, or positive. GFs are generally regarded as not modulated by conscious thought, and as a reflection of intuition rather than rationality. In decision-making, GF can also be used consciously, for example if a decision-maker, after considerable data has been collected, analyzed and presented to him, takes a moment to reflect and make up his mind if he trust all of this, or, even though the analysis was quite clear, this 'can't be right' or is 'too good to be true'.
More on individual decision making: Anchoring Bias, Bayesian Theory, Black Swan Theory, Bounded Rationality, Cognitive Bias, more...
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