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Definition: Gut Feeling is an intuitive, 'common sense' perception about something. It may be negative, or positive. GFs are generally regarded as not modulated by conscious thought, and as a reflection of intuition rather than rationality. In decision-making, GF can also be used consciously, for example if a decision-maker, after considerable data has been collected, analyzed and presented to him, takes a moment to reflect and make up his mind if he trust all of this, or, even though the analysis was quite clear, this 'can't be right' or is 'too good to be true'. |
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Learn more about Gut Feeling More on individual decision making: Anchoring Bias, Bayesian Theory, Black Swan Theory, Bounded Rationality, Cognitive Bias, more... You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA. MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject.
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