Definition: the Ansoff Matrix is a business and corporate strategy model that describes 4 possible business growth strategies placed on 2 axes: products and markets. This why it is also called product market matrix or product market grid. |
More on business strategy: 3C's Model of Ohmae, Business Continuity Planning, Business Model, Business Model Canvas, Business Objective, more on business strategy... You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA. MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject. |
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