Corporate Strategy

 
   

Definition: Corporate Strategy is the overall purpose, scope and direction of a corporation and the way in which its various strategic business units work together to achieve concern-level goals while taking the environment into account in which it operates, as well as its position in the marketplace, and the competition it faces into consideration.
It is a higher level of strategy than business strategy.


   

   

More on corporate strategy. More on corporate strategy: ADL Matrix, BCG Matrix, Congruent Strategy, Core Competence, Corporate Mission, more...

   


© 2017 MBA Brief - Last updated: 23-3-2017  -  Privacy   |   Terms