Definition: the Theory of Planned Behavior is a theory by Icek Ajzen ('85) describing how 3 beliefs are influencing behavioral intentions and actual behavior (B): |
More on behavior and motivation: Attribution Theory, Employee Commitment, Employee Involvement, Employee Motivation, ERG Theory, more on behavior and motivation... You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA. MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject. |
© 2024 MBA Brief - Last updated: 25-4-2024 - Privacy | Terms