What is A/B Testing? Definition and meaning

A/B Testing

Definition: A/B Testing is a way to compare two versions of some thing/object to find out which one performs better. A/B Testing was traditionally associated with website and app design. But it is now also being used extensively in the digital marketing space to compare various messages and campaigns and figure out which are most suitable for a particular market or target group.
The popularity of A/B Testing has risen as companies have realized that the online environment is well suited to help marketers. It can help answer questions like:
"What will make my post viral?"
"Who will buy our product after watching the ad?"
"Who will subscribe to our service?"

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