Spiral of Silence

Definition: Spiral of Silence is a 1984 model by Noelle-Neumann that explains why people are unwilling to express their opinions in public when they believe that they are in the minority. The SoS concept is based on three assumptions:
- People have a "quasi-statistical organ", a sixth-sense, which allows them to know the prevailing public opinion. Even without access to polls.
- People have a fear of isolation and know what behaviors will increase the likelihood of being socially isolated.
- People are reticent to express their minority views. Primarily out of fear of being isolated.
Related to Groupthink. Can be countered by using 6 Thinking Hats.

Learn more about spiral of silence

More on group decision making: Delphi Method, Groupthink, Metaplan.

MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.

We love to keep things really short, but provide links to learn more about your subject and to similar concepts.