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Definition: Customer Profitability Analysis (CPA) is a marketing and management accounting method, allowing businesses to determine the profitability of each customer or segments of customers, by attributing profits and costs to each customer or segment separately. |
More on financial management: Absorption Costing, Accounts Receivable Factoring, Credit Management, Credit Rating, Debt Settlement, more on financial management... MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject.
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