Definition: Conventional Distribution is the traditional and most common way of distributing products. Distribution is performed from the manufacturer (producer) to wholesalers to retailers to the consumer. All parties are autonomous and act independently, aiming at maximizing their own profits. Channel conflicts are common, leading to disruptions in the distribution.
MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.
We love to keep things really short, but provide links to learn more about your subject and to similar concepts.
© 2021 MBA Brief - Last updated: 21-10-2021 - Privacy | Terms