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Definition: Upselling is the practice of encouraging customers to purchase higher-end versions of the product he is buying or has just bought or to pay extra for upgrades and extra features or extra options.
Upselling and cross-selling are quite similar. They both aim to maximize the value of a purchase as well as to improve the customers buying experience by creating additional value.
However, while cross-selling focuses on promoting additional products from related product categories, upselling encourages customers to purchase higher-end versions of that same product or to pay for upgrades and extra features or extra options.