Service Inseparability

   

Definition: Service Inseparability is the phenomenon in services marketing in which services are produced and consumed at the same time and can’t be isolated from their providers. In other words, inseparability means that the services provided by people or machines to consumers can not be separated or detached from the service provider.
The service employee becomes a part of the service if (s)he provides the service.
Note that both the consumer and the provider equally affect the service outcome. The physical presence of the consumer is a must for service inseparability.


   

   

More on service inseparability. More on services marketing: Extended Marketing Mix, Service-Dominant Logic. You may also be interested in: Affiliate Marketing, AIDA Model, Brand Asset Valuator.

   


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