Psychological Targeting

Definition: Psychological Targeting is a recent, technologically advanced form of target marketing that builds on VALIDATED (measured, exact) PSYCHOLOGICAL CONSTRUCTS that capture fundamental differences in how INDIVIDUAL people think, feel, and behave.
The most popular "PSYCHOLOGICAL CONSTRUCT" being used in research and practice is the so called "OCEAN model":
O - Openness to experience
C - Conscientiousness
E - Extroversion
A - Agreeableness
N - Neuroticism

💡

Learn more about Psychological Targeting.

More on customer analytics: Customer Intelligence, Customer Satisfaction Model, Sociomapping.

You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA.

MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.

We like to keep things short, and provide links to learn more about your subject.

Add MBA Brief to your desktop / iPad