Product Marketing

Definition: Product Marketing is the organizational function dealing with marketing tasks for products. It is part of product management.
A product marketer is typically involved in:
- Brand Management
- Positioning
- Promotion through advertising, promotion, public relations, social network marketing, etc.
- Training sales people
- Gathering customer experiences
- Developing go to market strategies, product launches
- Competitive Intelligence

💡

Learn more about Product Marketing.

More on product management: B2B Products, Perceptual Mapping, Planned Obsolescence, Positioning, Product, more on product management...

You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA.

MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.

We like to keep things short, and provide links to learn more about your subject.

Add MBA Brief to your desktop / iPad

© 2024 MBA Brief - Last updated: 20-4-2024 - Privacy | Terms