Definition: Product Marketing is the organizational function dealing with marketing tasks for products. It is part of product management.
A product marketer is typically involved in:
- Brand Management
- Promotion through advertising, promotion, public relations, social network marketing, etc.
- Training sales people
- Gathering customer experiences
- Developing go to market strategies, product launches
- Competitive Intelligence
More on product marketing. More on product management: Perceptual Mapping, Positioning, Product Development, Product Lifecycle, Product Management, more...
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