What is the OODA Loop? Definition and meaning

OODA Loop

Definition: the OODA Loop is an information strategy concept coined by USAF Colonel John Boyd for information warfare. Although the OODA model was inititally established for military purposes, elements of the same theory can also be applied to business strategy and competition.
The main elements forming the acronym of this framework are:
- Observe
- Orient
- Decide
- Act
Boyd stated that the enemy's loop can be lengthened through a variety of means, such as ambiguity, deception, novel circumstances, fast transient maneuvers, and the use of Sun-Tzu's idea of Cheng and Ch'i.

💡

Learn more about the OODA Loop.

More on competition: Competition Levels, Competitive Advantage, Competitive Intelligence, Cost Leadership, Curveball Strategy, more on competition...

You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA.

MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.

We like to keep things short, and provide links to learn more about your subject.

Add MBA Brief to your desktop / iPad