Definition: Differentiated Marketing is the marketing approach following the decision by a company to target two or more segments and to develop distinct products/services with separate marketing mix strategies aimed at the varying groups. |
More on segmentation: Behavioral Segmentation, Concentrated Marketing, Industrial Segmentation, Market Segmentation, Market Targeting, more on segmentation... You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA. MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject. |
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