Definition: Indirect Distribution is an approach to distribution by a manufacturer which involves one or more third parties (intermediaries) that help deliver the goods to the consumers. Such third-parties normally include exporters, importers, wholesalers, and retailers. The retailers obviously sell the products of the manufacturer, however they may also sell the competitors' products. So as a manufacturer you have little or no control over what other products will be sold in the shops. |
More on supply chain: Direct Distribution, Distribution Channel Levels, SCOR Model, Supply Chain Management. You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA. MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject. |
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