Horizontal Diversification

 
   

Definition: Horizontal Diversification is one of 4 possible diversification strategies, besides vertical diversification, concentric diversification and conglomerate diversification.
D is one of the 4 growth strategies of the Ansoff Matrix (besides market penetration, product development and market development).
In a HD strategy, a company acquires or develops new products that could appeal to its current customer groups even though those new products may be technologically unrelated to the existing product lines.


   

   

More on horizontal diversification. More on business strategy: 3C's Model of Ohmae, Ansoff Matrix, Business Continuity Planning, Business Model, Business Objective, more...

   


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