Definition: Forward Integration is the strategy of seeking ownership or increased control over distributors or retailers (further/forwards in the supply chain).
Is a vertical integration strategy, just as backward integration, which focuses on the supplier side.
Unlike horizontal integration, in BI the firm acquires activities at other levels of the value chain.
More on forward integration. More on collaboration: Backward Integration, Joint Venture, Quasi-Vertical Integration, Vertical Integration, Win-win Situation.
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