Definition: Innovation Adoption Curve an innovation model by Rogers ('62) that classifies adopters of innovations into various successive categories. It is based on the idea that certain individuals are inevitably more open for adaptation than others. |
More on innovation: 3 Horizons of Growth, 5 Factors of the Innovation Process, 6D of Exponentials Framework, Blue Ocean Strategy, Bricolage, more on innovation... You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA. MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject. |
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