logo share us

Differentiation

   

Definition: Differentiation is one of the 3 generic strategies that can provide a competitive advantage according to Michael Porter.
In a D strategy, a firm seeks to be unique in its industry along some dimensions that are widely appreciated by buyers.
A differentiator can not ignore its cost position. In all areas that do not affect its D it should try to decrease cost; in the D area the costs should at least be lower than the price premium it receives from the buyers.


   
   
💡

Learn more about Differentiation.



More on competition: Competition Levels, Competitive Advantage, Competitive Intelligence, Cost Leadership, Curveball Strategy, more on competition...

You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA.



MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.

We like to keep things short, and provide links to learn more about your subject.


add us to your desktop

Add MBA Brief to your desktop / iPad

   

© 2024 MBA Brief - Last updated: 28-3-2024  -  Privacy   |   Terms