Definition: Corporate Communication is the whole of activities involved in managing and orchestrating all internal and external communications aimed at creating a favourable corporate reputation among the stakeholders on which the company depends.
It is also the responsible department for the above.
CC sends various information and messages (including the corporate purpose, strategic vision, mission statement and corporate values) to employees, stakeholders, media, channel partners and the general public.
The concept of CC could be seen as an integrative communication structure linking stakeholders to the organization.
Internal communications, investor relations and public relations are 3 major parts of CC.
© 2018 MBA Brief - Last updated: 21-10-2018 - Privacy | Terms