Definition: Change Factors is a model by Pettigrew and Whipp ('91) describing 5 crucial factors when implementing strategic change:
- Continuous environmental assessment (internal and external environment)
- Treat human resources as assets and liabilities. Make employees feel appreciated.
- Link strategic and operational change. Bundling of operational activities is powerful.
- Lead the change. Move the organization ahead. Create the right climate. Coordinate activities. Steer. Set the agenda for the direction, vision and values.
- Overall coherence. A change strategy should be consistent (clear goals), consonant (with environment), provide a competitive edge and be feasable.
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