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Definition: Data Analytics is the use of data, information technology, statistical analysis, quantitative methods and mathematical or computer-based models to help managers gain improved insight about their business operations and make better, fact-based decisions.
In other words, BA is the process of collating, sorting, and processing business data and using various tools and statistical models to convert this data into business insights. The goal of BA is to find out useful datasets and decide how those can be leveraged to increase productivity, efficiency and thus profitability.