Definition: Brainstorming is a semi-structured creative group idea generation (ideation) approach which aims at generating a list of ideas that are spontaneously contributed by the members or participants of a brainstorm session.
Coined by Alex F. Osburn, the technique originally had 4 general rules, which are still at the basis of B:
1. Focus on quantity
2. Withhold criticism
3. Welcome unusual ideas
4. Combine and improve ideas
Brainstorms are typically used in improvement, marketing and innovation efforts. Is less structured than Six Thinking Hats. See also brainwriting.
© 2018 MBA Brief - Last updated: 19-12-2018 - Privacy | Terms