Definition: the AIDA Model is the acronym of a consumer marketing model by Elias St. Elmo Lewis that describes 4 essential steps in an advertisment:
- Attention: attract the attention of the potential customer (also called: Awareness)
- Interest: create interest, for example by making a promise or an attractive offer
- Desire: transfer the interest into a desire or preference for the product by showing its ability to satisfy needs.
- Action: push the customer to actually buy the product (e.g. inform him where it can be bought)
A longer version of AIDA is AIDAS, in which Satisfaction has been added (so he will make a repeat purchase).
See also: Buyer Readiness Stages.
© 2019 MBA Brief - Last updated: 26-5-2019 - Privacy | Terms