logo share us

Strategic Thrusts

   

Definition: Strategic Thrusts is a strategic approach based on 5 strategic drivers (thrusts) by Wiseman, Rackoff and Ulrich ('85) to analyze the role of new information technologies at a business strategy level.
The 5 thrusts are: Differentiation, Cost, Innovation, Growth and Alliance.
The thrusts are reviewed and analyzed in relation to 3 major strategic targets: Suppliers, Customers and Competitors.
By combining these 5 thrust and 3 targets, a company can prepare the development of strategic information systems in a 6-step IT Strategy process: Tutorial, Actual Case, Competitive Position, Brainstorm, Discuss, Evaluate.


   
   
💡

Learn more about Strategic Thrusts.



More on innovation: 3 Horizons of Growth, 5 Factors of the Innovation Process, 6D of Exponentials Framework, Blue Ocean Strategy, Bricolage, more on innovation...

You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA.



MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.

We like to keep things short, and provide links to learn more about your subject.


add us to your desktop

Add MBA Brief to your desktop / iPad

   

© 2024 MBA Brief - Last updated: 29-3-2024  -  Privacy   |   Terms